Hitting the Target with Corporates

Being based in North Derbyshire doesn't mean for one second that your company can't service major corporates – indeed, we find they not only use us, but are confident enough to refer us!

Arrow ECS is at the heart of a large and complex channel marketing network within the world of IT, dealing with huge global vendors on the one side, and a large number of international resellers on the other. The company is the creative hub around which is developed the route to market of complex products such as bespoke IT infrastructures, data storage solutions, large-scale servers, software, network security, and complex communications packages. Key players served by Arrow ECS include IT giants such as McAfee, Trend Micro, RSA and IBM.

The company originally approached fwd:motion for traditional design and print services, but were impressed by the broad range of our in-house skills and that fact that we could not only provide the creative spark behind marketing campaigns, but also turn projects around quickly. Soon we were involved in a whole series of campaigns for specific brands and product groups, typically involving the creation of a micro-site, a direct mail piece, and an electronic mail promotion.

"We have been able to provide Arrow ECS with the speed and convenience of an in-house department, and at a fraction of the cost of a big-city agency," said Mike Priestley. "The high level of integration between us has allowed our partnership with Arrow ECS to continue over several years – even through the upheavals of a buy-out - and the company has also expressed its confidence in our abilities by introducing us into its own partner organisations.

Consequently, we were invited to bid for, and won, a significant body of creative work for global communications giant Alcatel-Lucent, within their UK and European operations. It is always nice to win a new piece of work, but it is especially rewarding when such a referral is from a happy client!"