Bagging a Big Cat

When global sports and fashion brand Puma sought fresh creative input for its latest catalogue, the company's London-based brand managers looked outside the urban jungle to choose fwd:motion.

Brand managers at Puma International's head office had become aware of our work and invited us to bid for the production of Puma's Autumn / Winter 2012 Footwear, Accessories and Apparel catalogue. We opted to make the bid via an innovative multimedia presentation which impressed Puma's managers so much that they not only awarded fwd:motion the contract, but also asked for the same format to be used for their own work.

Work began in September to plan the project in conjunction with the Puma team, and this was followed by an extensive photographic shoot covering hundreds of items from Puma's designer ranges, including the latest footwear from Alexander McQueen and Hussein Chalayan, alongside a wide selection of bags, belts and accessories. We began designing and building the promotional material, completing the entire project in just three weeks.

Following delivery, Puma's International Lifestyle Marketing Manager Rima Patel contacted us to say:

I seriously want to thank you and your team for your time, patience, dedication, and brilliance in this delivery! You have gone over and above my expectations and handled this project extremely well every step of the way. I commend you & your staff! It is very safe to say that you just found yourself a permanent client.

So, if your business has projects involving print management, online solutions, or creative design, and you want a safe pair of hands, trusted by a major global brand… we'd be delighted to talk to you.